What's in a name?  Heardable has the answer: The best individual web-based brand out there is Michael Jackson.

The site MichaelJackson.com scores very well on each of the six Heardable sub-scoring tests, gaining an impressive 581 out of a possible 1,000 points.  It was a long way down from there - the next best A-List celebrity site Heardable scores were BritneySpears.com with 487 and Oprah.com at 401 points.

Most of the other sites we tested were well out of Heardable 100 territory, including DavidHasselhoff.com (391), TigerWoods.com (389), MarthaStewart.com (373), ParisHilton.com (324), BarackObama.com (316) and JK Rowling (at 310, slightly better than StephenKing.com with just 303 points and AnneRice.com with 302).  William Shatner placed somewhat disapointingly lower at (281) - and no magic was found at Criss Angel's site, which only levitated the Heardable needle to 228. 

But these guys weren't the worst performers.  Poor performers include David Beckham's site.  Barbra Streisand needs to ask her web developer team to make a comeback - at just 84, this diva's personal web site doesn't exactly reflect her standing, or her well-known perfectionism. And Arnold Schwarzenegger has more problems than just California's economy - his personal site scored a low 82 out of 1,000. 

The lowest Heardable score?  LindaBlair.com - a scary 78 out of 1,000. Time to exorcise your web guy, Linda!

• March 2013
• 2012
• 2011
• 2010
• 2009