My wife sent me this link to graphic designer Adam Ladd's five year old talking about brands. It's pretty sweet - and somewhat revealing about what we know, and how early we know it.
Reminds of that Ted talk - the one where it was determined that 98% of kindergarden-stage kids test at genius level. There's certainly one at work here!
http://www.huffingtonpost.com/2012/01/30/5-year-old-girl-brand-logos_n_1242526.html
Heardable co-founder and CTO, John Sharp, is a telecom and technology veteran entrepreneur, inventor, and angel investor. John is based in Singapore.