Measure Your Brand Effectiveness, Online

T-Shirt Wars: Personal Branding Meets Brand Extension

Who says extending your brand can't be fun? Rhett McLaughlin and Link Neal set out to create something that had never been done before on YouTube: a stop-motion animation video with live actors...with the animation taking place on...

Digg Has Broken a Brand

The release of Digg 4 has been an unmitigated disaster -- and the social news feed company is undergoing massive upheaval and user revolt as a result. Digg's much hyped website redesign has received mostly negative reviews, due in p...

Hail to the Brand

The other day, POLITICO.com published a story about the newly redesigned Oval Office. They included comments from seven local Washington D.C. interior designers who expressed their opinions on the new beige color scheme compared w...

How Many Fake Friends Does Your Firm Have?

Is it just us or is anyone else bothered by the fact that so many brands use images of fakes customers on their websites and in their offline promotional materials? We're not sure who these are fooling -- does anyone actually believ...

50 Ways Heardable.com Can Help Your Brand

The other day someone asked us a simple question -- how can Heardable help my business? We decided to document just a few of the ways in which Heardable.com might benefit your company, large or small. Here we go... 1. Compare how w...

How Actionable Is Your Brand?

Newegg.com has a Heardable Score of 627 out of 1,000. It ranks in the top 1% of sites worldwide. Pretty impressive! When you deconstruct Newegg's online brand performance to understand how and why Newegg.com scored the way it did -...

Generation Fail: Brand Implications of the Pepsi.com Site Outage

Yesterday Heardable conducted a brand scan on Pepsi.com and noticed a huge drop in Pepsi's Heardable Score. We first thought Heardable's crawler and scoring platform might be having technical difficulties so we dug into our code lig...

Superstar Tech Visionary/Web Developer Wanted

Heardable.com is looking for an awesome web developer-programmer with deep database/API experience to join our team. Our company is growing fast and so is our development queue! We need another ace to add to our superstar line-up. N...

8 Simple Reasons to Promote Your Brand On SlideShare

Professional marketers are always on the lookout for a good deal. Especially when that deal involves saving money or getting free stuff. Heardable is here to tell you how you can land free brand exposure via SlideShare.net in a few ...

How to Practice What You Brand

Effective online brands all have one thing in common: they follow best business practices that delite their customers. Heardable believes that brands should focus on the little 'social important things' online to better prepare it ...