Team Heardable is comprised of experienced
technologists, private equity investors and brand marketers
who saw a great need for actionable analytics that could tie together all
the components of online outreach into a single framework.
CEO and Chief ABLE Guy: Jon Samsel
Heardable's CEO, Jon Samsel, is a
successful entrepreneur and Internet marketing executive with two decades of
experience working with leading brands, including Apple, Bank of America,
Countrywide, and Ford. Most recently, Jon served as Senior Vice President of
Digital Marketing for Bank of America. Prior to Bank of America, Jon was
Founder and Managing Director of RoadLoans.com, which became a
highly-successful, direct-to-consumer online finance division of Ford Motor
Company, and he was a Senior eCommerce Consultant for Cognitiative, with
client brands that included Cisco, Sun, Oracle, PreviewTravel, Saratoga
Systems and Personic. Prior to working at Cognitiative, Jon led the design
and production of numerous projects for Apple's Worldwide Developer Program.
Jon holds a B.A. from California State University, Fullerton, and is a
published author, blogger, speaker, and instructor at UCLA and UC Irvine.
Recent speaking engagements: "Integrated Brand Marketing Strategies Based on
Consumer Engagement" - Marketing Forum 2010 at the Doral Resort in Miami FL,
April, 2010, sponsored by Richmond Events. "Social Search Marketing" - UCLA,
December, 2009. "Mastering Your Online Marketing Strategy" - The Digital
Symposium at The Harvard Club in NYC, October, 2009, sponsored by Richmond
Events.
"I am thrilled to be working with the Heardable team on such an
innovative and unique platform. Heardable's determination to
demystify and simplify brand analytics is what brought me to the company.
The Heardable Score is like a FICO score for brands, and provides a fast,
easy-to-understand guide to how successfully a brand is performing
online. I think Heardable has the potential to become an industry standard for how
brand effectiveness is measured online, which makes this a great
opportunity."
Contact:
samsel@heardable.com
Chairman & Co-Founder: John Sharp
John Sharp is a veteran entrepreneur and angel investor, and the founder
of the fast-growing social finance network DealHorizon.com, a Content & Systems
company. In addition to his work in corporate strategy, John is an inventor and
co-author of several technology patents, including three patents related to SafeCentral, an
advanced secure web browsing and secure DNS networking technology, co-founder and
Chairman of security software innovator Authentium, Inc, a director of mobile payment
technology leader Mozido, and an adviser and angel investor in several other
early-stage start-ups, including LenderExchange.com.
John has worked with international telecommunications, aerospace, media and technology companies
on five continents, including Alcatel, British Aerospace, British Telecom, Comcast,
Cox, CyberDefender, Earthlink, ESA, Gateway Communications, Google, IAC, IBM, Microsoft,
Muvee, Naspers, Qwest, Sony, Telstra, Vodacomm and Worldspace. He has acted as a program supervisor for development projects
for the National Computer Board of Singapore and the Singapore University technology
annex, A*Star. While in Singapore, he conceived and produced the best-selling
Heart of Asia digital music anthology - a post-production library staple for over a decade.
"I've literally seen hundreds of technology and media offerings over
the last 25 years, and this is one of the very few that successfully deals
with an urgent need in the marketplace. At a time when the media business
is transforming, and social technologies are converging, Heardable allows
online marketing companies to build more successful brands and achieve
their core business objectives. This is a great service."
Contact:
sharp@heardable.com
Co-Founder & Strategic Adviser: Gunther Sonnenfeld
Gunther Sonnenfeld is a co-founder and Strategic Adviser to Heardable, Inc. Gunther
is a Digital Brand Strategist & Social Technologist with 15 years of Fortune
500 and global non-profit experience; he has developed multi-channel
campaigns, information systems and product launches for the likes of Skype,
Adobe, Kraft, Roll International, Motorola, Safeway, Sony, Toyota, the NBA,
The PGA TOUR and WB Music; his cause-related work includes initiatives for
groups such as the NRDC, The Annenberg Foundation and the American Cancer
Society. As a technologist, he has helped architect community websites,
mobile storefronts, software applications, search platforms, ad targeting
tools and social media platforms. As a consultant, he frequently advises
investment banks, private equity firms and venture capital groups on new
media and technology trends.
Gunther is a regular contributor to leading industry publications such as
iMedia Connection, a published author and a public speaker; his most recent
appearance includes Gulltaggen, where he keynoted on brand and media theory
alongside the likes of Sir Richard Branson, Guy Kawasaki and Mitch Joel. On
a quarterly basis, Gunther serves as an adjunct professor at CP+B's
prestigious Miami Ad School | School of Pop Culture Engineering, where he
teaches a range of subjects from communications planning to experience
design and narrative development. Gunther is also an award-winning
documentarian, and took top honors at X-Dance in 2006 for his work on FLOW,
a 35-year historical perspective on one of world's most successful action
sports brands, Channel Islands Surfboards, now owned by Burton
International.
"Brands have a dizzying array of monitoring tools and analytics
platforms at their disposal, not to mention the fact that they are
awash with reams of data, most of which don't lead them to the
insights they need, or provide them with quick, actionable steps to
improve their position. The Heardable product is literally a
response to the needs and stringent demands of marketers who are not
only under tremendous pressure to deliver results, but who must do
so in relatively narrow windows of time. We've also had the luxury
of testing our tool inside the walls of some of the most innovative
strategic agencies and media companies in the world, and we will
continue to improve upon our offering with their qualitative and
quantitative input."
Contact:
sonnenfeld@heardable.com
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