Measure Your Brand Effectiveness, Online

Heardable.com is the world's first and only online brand optimization tool. Our platform is the simplest and most effective way to measure your online brand performance against the competition.

There is a popular saying that if your website, products or services are not easily found online then your brand is invisible. In today's competitive marketplace, getting found, and being heard, is a marketing imperative. A Heardable Score is one way for a business to assess its online brand visibility and map out the necessary next steps for improvement. The higher the score, the better you're doing. And yes, it really is that simple.

Type any URL into our online tool and we'll provide you with an instant Heardable Score, which includes a comprehensive diagnostic analysis of a brand's effectiveness in six key areas of your marketing "being":

Actionable: Do you make it easy for your site visitors to engage & transact with you?

Measurable: Do you monitor your site via web analytics software and/ or advertising tracking beacons?

Portable: Have you optimized your site experience for the major mobile web browsers?

Searchable: Is your site SEO optimized, with an emphasis on local search?

Shareable: Does your site make it easy to send and receive data feeds in multiple formats?

Sociable: Does your brand actively participate in social media across a span of external services?

The Heardable name speaks to the underlying human desire of wanting our voices heard. Most of us crave to make a difference; we want our opinions to have an audience; we want people to admire us. But that can only happen if we are found, visible, heard. And of course, brands should be heardable too.

While Heardable is a start-up, our team is comprised of experienced technologists, private equity investors and brand marketers who saw a great need for actionable analytics that could tie together all the components of online outreach into a single framework, as well as give CEOs, CMOs, brand managers, brand strategists and account planners a means for evaluating a brand's performance against the competition. Heardable aims to pick up where sites like Compete.com and Alexa.com have left these stakeholders in a scrutinizing place by giving them the ultimate purview into the complex and interwoven digital landscape.

Co-Founder, Gunther Sonnenfeld, a long-time agency strategist and technology developer, describes Heardable as a potential bridge between predictive analytics and real-time brand monitoring.

"Brands have a dizzying array of monitoring tools and analytics platforms at their disposal, not to mention the fact that they are awash with reams of data, most of which don't lead them to the insights they need, or provide them with quick, actionable steps to improve their position. The Heardable product is literally a response to the needs and stringent demands of marketers who are not only under tremendous pressure to deliver results, but who must do so in relatively narrow windows of time. We've also had the luxury of testing our tool inside the walls of some of the most innovative strategic agencies and media companies in the world, and we will continue to improve upon our offering with their qualitative and quantitative input."

Your Heardable Score is the ultimate snapshot of your brand's visibility. Currently, the Heardable engine uses 20 on-site and 20 off-site variables to determine a brand's visibility across the web, but will likely double these input and output values in a matter of a few months since the core algorithm is highly scalable.

Not only can a user run a single scan to determine a brand's overall visibility, but the comparative analysis feature allows a user to compare a brand to others in a particular category.

Another powerful feature of the Heardable platform is that it can evaluate sites that have been recently registered (6 months or less)... something that other platforms like Compete.com and Alexa.com cannot do. When you think about all of the start-ups and small businesses out there, you realize very quickly that Heardable addresses a need for brands of all sizes, niche or not, to be heard.

The takeaway for brand managers and agency strategists is that being heard is a function of monitoring all outreach efforts in a single, unified tool. Users also have the option of creating lists and sharing this dynamic data with other Heardable community members within a social environment.

Co-Founder, John Sharp, a successful investor and founder of a number of succesful media and technology startups, including DealHorizon.com - one of the first social networks for investors and entrepreneurs - recently elaborated on Heardable's potential as a web application phenomenon:

"I've literally seen hundreds of technology and media offerings over the last 25 years, and this is one of the very few that successfully deals with an urgent need in the marketplace. At a time when the media business is transforming, and social technologies are converging, Heardable allows online marketing companies to build more successful brands and achieve their core business objectives. It is a great service."

Mr. Sonnenfeld adds that while Heardable uses a brand's website as the central vehicle for performance measurement, real visibility is ubiquitous, which is why the Heardable algorithm not only takes into account as many off-site variables as it does on-site, but why the Heardable team is developing a host of APIs to integrate the platform with other powerful monitoring and analytics tools.

"We have reached a formative tipping point in digital media, and are now seeing real parity across channels. The bottom line for any brand in establishing and maintaining relevance within a very fragmented landscape is to understand that search, content development, social communication, portability and all the respective outreach channels are inexorably linked and are a part of the same ecosystem. One hand literally feeds the other. If brands are not already thinking along these lines, our goal is to help them get there."

Mr. Sharp and Mr. Sonnenfeld will be running live demonstrations of the product in the coming months at premiere digital conferences such as SXSW (http://sxsw.com), Gulltaggen (http://gulltaggen.no) and Innotech (http://innotech.com). Heardable has also been entered into the inaugural Hive Awards show at SXSW interactive, a platform for the "Unsung heroes of the Internet", led by agency veteran Alan Wolk, and supported by a host of respected industry thought leaders including David Armano, Brian Morrissey and Ian Schafer.

Improve your Actionable Score
Improve your Measurable Score
Improve your Portable Score
Improve your Searchable Score
Improve your Shareable Score
Improve your Sociable Score